Supporter Spotlight: Webfitters

December 2, 2019

Digital marketing firm prides itself in helping others

By Joy Wick, BBBSNEW volunteer.

It may have been “a dark and stormy night” when Webfitters swept in to fix a major problem for Big Brothers Big Sisters of Northeast Wisconsin, but the relationship between the digital marketing firm and the mentoring agency is not the shortest novel ever (unlike the one made famous by comic strip character Snoopy).

Indeed, their partnership is just beginning: Chapter One. Webfitters generously provided creative, technical and digital marketing support to rebuild the agency’s website in 2017 and 2018. The new website, for which Webfitters provides ongoing maintenance, features the responsive design and fast-loading platform that potential Big Brothers and Big Sisters demand while using their mobile devices.

“We know that agencies like Big Brothers Big Sisters would not be able to be successful if not for help from their community,” says Greg Waters, senior UX designer and project specialist. “We like to think that we’re pretty good at building websites, so our relationship with Big Brothers Big Sisters seems like a natural fit.”

It all started with a break in the old website. Owner John Walczyk was quick to respond to the plea for help to help put the site back online, but the exercise revealed many flaws with the old platform, and as a result a partnership was formed.

Waters and the Webfitters team got to work on creating an optimized new site to serve the agency’s needs, with the number one goal of recruiting more Bigs and serving more children in need. The company’s support to the agency includes choosing BBBSNEW as a recipient of its Pong-a-Palooza traveling ping pong tournament, as well as sponsorship of the Golf for Kids’ Sake and Taste of the Town fundraisers.


The company, celebrating its 20th year in 2020, makes an effort to be charitable as much as its budget will allow. Along with financial support from the Pong-a-Palooza contest, the company has provided digital marketing support for My Brother’s Keeper, Community Clothes Closet and others. The team challenges each other to do good during the holiday season and give back to their communities.

Webfitters takes pride in its help to the community and in 2020, a new charitable program will be launched.

“We believe in our youth. We believe in the future of this company. And we believe everybody deserves a chance,” Walczyk says. “These beliefs seem to align with the BBBS mission. We couldn’t be happier to help out such a great organization.”