During the Big Draft (March 1 – April 30), we teamed up with Big Brothers Big Sisters of East Central Wisconsin, with a campaign goal to draft 53 Bigs combined, a full “Packerland Roster” (since both of our agencies are close to Lambeau Field)! We recruited using social media (Facebook, Instagram, and LinkedIn). These Bigs either inquired about mentoring or were matched with a Little during this period.
We showed off these newly recruited Bigs on social media and our website with stat cards which included their names, ages, occupations, and hometowns. We wanted to show that Bigs are all ages, from varied occupations, and from all over the area! The result of our recruitment campaign? We surpassed our goal drafting 60 Bigs!
We randomly selected one Big from the group who won two tickets (thanks to a generous donation from a BBBS supporter) to a 2023-24 season Packers game… that winner is Parker Schmidt from BBBS East Central WI. All Bigs that signed up during the Big Draft timeframe also received a cap sporting both BBBS agency names. As a campaign wrap-up, we celebrated with matches at Bay Beach Amusement Park to kick off the summer season. We were joined by two Packers alumni, Junius Coston and Jarrett Bush, who shared their experiences in the NFL and mentors in their lives!